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From business sales to strategy, we help our clients grow with a personalised approach and outcome-driven attitude.

Selling a tourism business

Using the latest industry data and insights, tourism businesses are travelling to new heights

Low-cost air travel and increasing tourist numbers are driving business opportunities in the tourism industry. Successful operators will provide high-quality services which international and domestic travellers are willing to pay a premium for. Find out more about where your tourism business sits in the industry by contacting Nash Advisory.

Nash industry insights report

Understand where your business stands in your industry

Get an in-depth understanding of the tourism industry and how your business fits into the landscape. By knowing about all the recent movements, you'll get a better idea of the value of your business.

Your industry report contains:

  • Sector insights
  • Public trading and operating data
  • Notable transactions
  • Detailed analysis from our team of experts

Ready to take the next step? Ask us about a business valuation today.

Get your industry report

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“Prior to international travel restrictions, Australians have typically spent around $65 billion annually on international travel. There is significant potential for this expenditure to be redirected to domestic travel, which will offset some of the loss of expenditure from international arrivals in the medium term. Businesses in the tourism sector can increase market share through acquisition, or crystalise value through a sale or other liquidity event.”
Kieran Ellis
Kieran Ellis
Manager

Tourism industry insights

Nash has worked with a number of businesses in the tourism industry as well as private equity firms looking for high-quality investment opportunities in the sector. Our team has secured investments, business sales, and other key outcomes for our clients.

We have seen that the primary drivers of growth in the tourism sector are pent-up demand from domestic tourism, strong demand for coastal and regional destinations rather than cities, and an increase in demand for unique experiences and experiential travel.

Key valuation metrics

  • Spend per visitor
  • Volume of tourists to the area
  • Demand for premium and experiential services

Discover the true value of your tourism business.

Our process for tourism business sales

Education

4 - 6 weeks

We take the time to learn about every detail of your tourism business so we can identify its true market potential.

  • Educate clients about the process
  • Explain different buyer options, including trade businesses, private equity, and private owners
  • Prepare a valuation report about the business
  • Create a score card on the business and areas where it may need improvement
Preparation

Preparation

4 - 12 weeks

We analyse your business practices and operational performance to prepare the key items for a sale.

  • Working with your management team to find areas of growth or limited areas of weakness
  • Implementing ideas from our valuation report
  • Assessing the level of normalisations
  • Getting financial data and customer data, covering 50 areas of data we need
  • Preparing a secure data room to provide buyers with everything they need

Research

Research

4 weeks

We take the time to understand the movements in the tourism industry. We find out who is buying tourism businesses and why so we can position your business for sale.

  • Speaking to buyers early in the process to get an 'early view' of value from them
  • Research who is buying in Australia and globally
  • We use our proprietary method to ensure our buyer pool is strong and competitive

Marketing

Marketing

6 weeks

We identify and contact potential buyers in the market to locate the ideal buyer for your tourism business.

  • Contacting the buyer pool
  • Sending marketing documents
  • Q&A management calls
  • Site tours with owners and management

Negotiation

Negotiation

4 weeks

We manage the negotiations process carefully to ensure you can get a favourable sale price, terms, and conditions for your tourism business.

  • Buyers send through Term Sheet and conditions attached to the deal
  • Nash Advisory and buyers exchange data and modelling
  • Signing of the Term Sheet

Diligence

Diligence

6 - 10 weeks

We manage the due diligence process to ensure all important business items are as they should be.

  • RFI sent by interested parties
  • Lawyers engaged and contracts are sent through
  • Further Q&As and site tours as necessary
Finalise

Finalise

2 weeks

The last step is to finalise the sale. We manage this process ensure everything goes smoothly.

  • Signing of key documents
  • Conditions Precedent to the transaction
  • Managing the flow of funds
Sample toolkit

See the blueprint for success with examples of 12 documents used in a business sale

Download now

Recently completed deals

Red Cat Adventures
Date:
February 2024
Transaction type:
Selling a business
Industry:
Tourism
Sub sector:
Adventure Tourism, Eco-Tourism

The Red Cat Adventures Group offers award-winning marine and land-based tourism experiences in the spectacular Queensland Whitsundays.

After the successful sale of a number of successful Australian tourism business’, the owners of the Red Cat Adventures Group approached Nash Advisory to assist in the divestment of their business. Nash was able to guide the owners through a complex business sale involving multiple business divisions whilst maintaining confidentiality of the transaction, a key concern of the Sellers as they did not want their staff and trade partners to be made aware until the transaction had been confirmed.

 The Red Cat Adventures Group was successfully sold to Sealink Marine & Tourism, a subsidiary of ASX-Listed Kelsian Group, in November 2023. The transactions was led by led by Lucas Couper and Kieran Ellis.

Kimberley Quest
Date:
November 2023
Transaction type:
Selling a business
Industry:
Tourism
Sub sector:
Luxury Cruising

Kimberley Quest is an award-winning adventure-tourism luxury cruise company based out of Broome, Western Australia. 

The owners of the business approached Nash Advisory in early 2023 wanting to pursue business’ in other industries having worked in tourism their whole professional lives and with a goal to move through to completion as quickly as possible. With the assistance of the vendors legal representation, Nash were able to navigate the highly complex regulatory environment, which included key considerations to state environmental bodies and aboriginal heritage protected areas.

The business was successfully sold to Pinnacle Travel Group in November 2023, led by Lucas Couper and Kieran Ellis.

Lake Argyle Resort
Date:
April 2022
Transaction type:
Selling a business
Industry:
Tourism
Sub sector:
Resort

Lake Argyle Resort is an iconic tourist resort located in the beautiful Kimberley region of Western Australia.

After being engaged by the owner in April 2021, Nash Advisory commenced a formal sale process, with a focus on choosing a buyer that would guarantee the longevity of the Resort. Lake Argyle Resort successfully sold to G’Day Group in early 2022.

The transaction was led by Lucas Couper, Tom Butler, Kieran Ellis and Tom King, with Attwood Marshall acting as legal advisors.  

Our process for tourism business sales

Education

4 - 6 weeks

We take the time to learn about every detail of your tourism business so we can identify its true market potential.

  • Educate clients about the process
  • Explain different buyer options, including trade businesses, private equity, and private owners
  • Prepare a valuation report about the business
  • Create a score card on the business and areas where it may need improvement
Preparation

Preparation

4 - 12 weeks

We analyse your business practices and operational performance to prepare the key items for a sale.

  • Working with your management team to find areas of growth or limited areas of weakness
  • Implementing ideas from our valuation report
  • Assessing the level of normalisations
  • Getting financial data and customer data, covering 50 areas of data we need
  • Preparing a secure data room to provide buyers with everything they need

Research

Research

4 weeks

We take the time to understand the movements in the tourism industry. We find out who is buying tourism businesses and why so we can position your business for sale.

  • Speaking to buyers early in the process to get an 'early view' of value from them
  • Research who is buying in Australia and globally
  • We use our proprietary method to ensure our buyer pool is strong and competitive

Experts in tourism businesses

No items found.

Trust our tourism industry expertise

Tourism industry business sales image
Real business experience

We have a great deal of experience working with businesses in the tourism industry, and we understand the key drivers of value in the sector.

Tourism industry business sales image
Diligent and thorough

Our process for tourism business sales is meticulous and comprehensive. We handle everything from preparing your business for sale to finding the right buyer.

Tourism industry business sales image
Work with our directors

All of our clients work closely with our directors. You will benefit from the knowledge and expertise of our directors every step of the way.

Tourism industry business sales image
Global network of buyers

Finding the ideal buyer for your business is a key part of achieving the best sales result, and we have an extensive global network at our disposal.

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Get advice about tourism business sales

The tourism industry is on the move as demand for new experiences increases. Find out how your business can benefit.

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